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New Berkley Gulp! Saltwater Cut Bait

Tired of the hassles of frozen herring strips? Me too.

Here is a great alternative. Berkley has developed sheets of a a tough absorbent material that has the feel of real bait and can hold 400x the scent of real fish. The best part is, you keep it moist in it's zip lock container and it will last indefinitely without refrigeration.

Gulp!^TM Saltwater 6" Bait Swimmer

The same Gulp!^TM in a fish shape

Split tail design imitates swimming baitfish

Made of 100% biodegradable, natural ingredients